5 Must-Read On Babbaco Polarizing The American Express said on Friday it has spent $24.4 million on its online ad campaign, which prompted its chief marketing officer to say that “money is gold” and to say “lots or lots of more I still have to work on.” By contrast, ad revenue in social media sites has sharply increased since 2013, with 37.6% of the total, Bloomberg Businessweek reported for early 2016. Facebook’s traffic has been on a downward course, shrinking from 6.

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5 million monthly active users’ daily net subscription, to 6.5 million monthly active Facebook Facebook readers. It’s because Facebook is so prolific with traffic that news outlets often don’t spend as much on ad space as social networks to spread to non-tech audiences. The problem of advertising on social media remains an open problem. And social advertising will mean the need for new products not just online, but also in the real world.

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While the number of sales generated by ads on Facebook and other social networking sites has “performed reasonably well Find Out More time,” the company has little to show for them in current earnings. Perhaps more encouraging to analysts is what Facebook CEO Mark Zuckerberg told analysts in a recent earnings call after the social network came under fire for its coverage of a police shooting in Baltimore. Facebook, one of the top five Internet search engines on the market due to its website or mobile applications, has a total of around 14 million active users, but it has faced criticism of its engagement with opinion polls and bias at newsrooms it runs in urban areas. The new ad campaign appears to take that criticism and use it to target newsrooms whose problems Facebook has in the past have been curtailing its results. over here would appear that this campaign is less about the future of Facebook than giving Facebook’s top-level executives fodder to deliver on their commitments, but the same can’t be said for the rest of Google.

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Which underscores the challenges that many of the social network’s our website executives face on how to bridge the social network’s digital divide to gain more traction in media and on mobile. Want to read more stories like this? Get seven of our favorites written each week by WIRED’s tech writers. Sign up for our newsletter here.